HBS Alumni Angels syndicates selected deals across the full global membership of its 14 chapters. This enables selected deals from one chapter to reach a global network of accredited investor alumni. This is a unique benefit of being a member in a local HBS Alumni Angel chapter. Investment decisions are made and executed individually following a global webinar. Once investments are made, investors often assist companies in other areas as formal or informal advisers. For details on how the process works, please scroll down.


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Thursday, September 9, 2021 9am PT, 12pm ET, 5pm London, 6pm Continental Europe
Presenter: Alicia Tulsee, Founder of Moxie Scrubs
Complimentary for HBS Angels Members


About this event:
On behalf of the Boston chapter, we would like to share the following investment opportunity:



Moxie Scrubs is disrupting the $12B+ medical apparel market as the first consumer brand for nurses. Nurses represent the largest and fastest growing segment of the healthcare workforce, which is becoming younger and younger, also representing a customer with high lifetime value over the duration of their career. 


Moxie Scrubs' sales launched this past February, 2021, and has already achieved $200k+ organically and growing revenue since then. Moxie Scrubs is also an official partner of the American Nurses Association among others giving them access to over 2 million nurses.This gives the business very low customer acquisition costs. 


In addition to, Moxie Scrubs' lead investor is their manufacturer, providing them with excellent manufacturing terms, low MOQs, a mature established supply chain/ excellent quality control, and the ability to scale their inventory without needing capital upfront as the manufacturer fronts all of the inventory costs where Moxie Scrubs then pays back the landed cost of goods 90-days after arriving in their warehouse. 


All of these competitive advantages make Moxie Scrubs a low risk, extremely cash flow efficient business and allowed the business to take off in such a short period of time. The business is projected cash-flow positive this year and has already received offers to be acquired. The founders' goal is to grow the business to a $1B+ valuation before exiting. Based on industry trends, growth, and COVID-19's impact on the medical apparel market, the company is projected to do so over the next 3-5 years. 




Today, 80% of the medical apparel market is purchased through brick and mortar retail channels as most of the market's incumbents cannot sell direct-to-consumer due to channel conflicts/non-competes. Visiting a uniform store is also extremely inconvenient for today’s healthcare professionals who do not work a traditional 9-to-5 schedule. The existing retailers also do not offer enough of the flexibility and choices that healthcare professionals are demanding more and more of each day, or have the margin for better designs and innovation; making this market ripe for disruption. Current D2C brands are very expensive, not marketed toward the everyday healthcare consumer, and overall also not having inclusive sizing. There is a lot of whitespace in this market addressing the everyday healthcare professional and not many incumbents compared to other industries. 




Moxie Scrubs is the most cost effective direct-to-consumer medical apparel brand and the only nurse-lifestyle brand. Moxie Scrubs is also the only scrub uniform with a patent-pending comfort waist, guaranteeing their scrubs the best scrubs for long wear. Not only are they great-fitting, professional looking, easy care, easy wear; their scrubs are easily accessible direct-to-consumer with great customer service and drama-free returns and exchanges. They also offer inclusive sizing with talls and petites, XS-3X sizes to accommodate the everyday healthcare professional. We are launching 4X and 5X sizes this Q4. With over 5K transactions, Moxie Scrubs is holding a 1% return rate which speaks to the strong need for their business, demonstrating strong product market fit and customer satisfaction. 


Markets, Commercialization, & IP


Moxie Scrubs is disrupting the $12 Billion and rapidly growing medical apparel industry. Their customers are healthcare professionals, a sector that is expecting 15% growth from 2019-2029, compared to 4% average growth for other occupations. Their product is a required uniform that is repurchased frequently, 3-4x and more each year. They have a patent pending around the construction of the garment’s waist.




Moxie Scrubs has already raised $1.2M in pre-seed capital through a convertible note with a $7.5M valuation cap and 20% discount bearing 4% interest. They are seeking to raise a total of $1.5M to support new strategic hires and grow their digital and social media marketing, partnerships, and strategy development. HBSAB members have invested $125k in this round.




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Alicia Tulsee

Alicia Tulsee is a native New Yorker and Harvard alum, based in Boston, MA and is the founder of the first direct to consumer medical apparel brand for nurses, Moxie Scrubs.


In awe of all of the amazing nurses who cared for her loved ones, Alicia felt a calling to do something meaningful for the nursing profession and founded Moxie Scrubs out of Harvard University’s Innovation Lab with the passion to create a brand dedicated to giving nurses the sense of fashion, professionalism, and respect that they want and deserve.


‘Moxie’ defines the 'force of character, determination, and resourcefulness,' of the nurses across our country on the frontlines today; More than a brand, this is a movement.


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A company must meet a threshold of member investment in one of our HBS Alumni Angel Chapters listed here. The leadership of the host chapter nominates the company for global syndication and provides a local member contact to act as syndication lead and a company contact.


Ideally, for global syndication a company should meet the following requirements:

  • Local host chapter members committed to invest at least $50,000* and local chapter forwards deal to global for syndication; 

  • Company assures at least $50,000-100,000 investible capacity;

  • Company provides at least 2 weeks for due diligence following the webinar, prior to requiring an investment decision;

  • Minimum individual investment amount is set at $25,000 or less;

  • Company agrees to a one-time admin fee of $1500.

The Global Syndication Committee selects the most suitable company candidates from the 15 participating HBSAA chapters and is aiming to host monthly webinars. 

*NY and other larger chapters may have a $100,000 min.