On behalf of the Boston chapter, we would like to share the following investment opportunity:

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The first and only brand inspired and designed by nurses, Moxie Scrubs is proud to be a woman-owned, minority-owned Boston-based start-up, born in a taxi cab and Harvard’s Innovation Lab.

 

Executive Summary: Moxie360, Moxie Scrubs’ Expansion Company Overview

Building on the multi-million dollar success of Moxie Scrubs, the brand has expanded into digital health with Moxie360: An AI-powered workforce enablement platform revolutionizing how hospitals support, engage, and retain their nursing staff.
 

Incubated at Harvard Innovation Labs and founded by Harvard Alum, Alicia Tulsee – Moxie360 expands the brand’s deep connection with over 1 million nurses into the Healthtech space, helping hospitals retain their nurse workforce, improve patient outcomes, and drive financial performance: three of the most urgent challenges in healthcare today.

Market Opportunity

Burnout is driving nurses away from the bedside, with 80% reporting excessive stress and a 23% higher risk of patient fatality from workforce fatigue, exacerbated by poor nurse staffing to patient ratios. This nurse attrition crisis costs hospitals billions annually, ranging from $40k to $60 per nurse! 
 

Moxie360 is a complete healthcare solution designed to ease the day-to-day burdens on nurses, delivering a proven 78% increase in hospital nurse retention and access to industry-leading medical resources that is proven to increase positive patient outcomes. Leveraging the trust built through Moxie Scrubs, Moxie’s existing nurse customers have become champions of Moxie360, fueling demand and adoption within hospital systems nationwide.
 

• TAM: $123B+ across medical apparel, nursing education, and workforce solutions
   

• SAM: $5B+ focused on tech-forward U.S. nurses in middle- and lower-tier hospital systems
   

• SOM: $1B+ directly accessible through Moxie’s established D2C nurse and hospital relationships
   

Traction & Momentum
 

• 300+ hospitals on waitlist for Moxie360
   

• First pilot launching May 2025 at the nation’s largest public health system, executed LOI toward a minimum $450k contract, upwards of $900k
   

• Moxie Scrubs Projected $6M revenue in 2025, with $2M ARR in B2B contracts for 2026
   

• Moxie360 Mentorship program with proven 78% increase in nurse retention among early hospital adopters
   

• 4:1+ LTV:CAC on medical apparel business with only 1% return rate, first order profitable
   

Business Model
 

• Moxie360 Platform: Sold to hospitals through a per-user license model, with 3-year renewable contracts
   

• Moxie Scrubs: Sold D2C to nurses (who are required to buy 6–7 sets annually), supporting customer acquisition and promotes brand trust
   

Go-to-Market Strategy
 

Moxie is uniquely positioned to bridge the gap between hospital systems and individual nurses through trusted brand equity, multiple revenue channels, a rapidly scaling waitlist, and first mover advantage. The platform’s roadmap includes expanding to 100 hospitals within three years, leveraging existing hospitals and union partnerships, and deep nurse engagement with the Moxie Scrubs brand through social media channels.
 

Leadership & Team
 

Led by an all-star team with experience growing billion-dollar brands (Wayfair, Chewy, Kenneth Cole, Juicy Couture, Nordstrom, Good American, AB-InBev to name a few) and digital healthcare innovators serving millions of users today: Moxie360 brings together deep technical, clinical, and operational expertise.

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Revenue Updates
 

1. We’re proud to share that we received an LOI for a PO valued at $6 million MSRP for 2025 through our new retail partner!
   For those asking about tariffs — we’re fortunate that they have only increased our landed COGS by $1. 

2. $370k+ revenue since relaunching Scrubs in April Zero marketing. We’re on track to hit $1M in revenue by the end of Q2

3. With the close of our fundraise, we project $2M D2C in Moxie Scrubs revenue this year and $2M in Moxie360 contracts from hospital partners already in our pipeline, separate from $6M retail partner

4. Moxie Scrubs just launched on Target.com 

5. Moxie360 launches in the country's largest healthcare system this month, against a minimum $450k contract, with 300 hospitals on our waitlist!
    

Fundraising
 

Moxie is raising a $1M Angel Seed round via SAFE at a $13M post-money valuation cap, with $800K already committed. This investment will unlock four hospital contracts already in Moxie’s pipeline, driving $2M in ARR through Moxie360, and upwards of $6M in Moxie Scrubs medical apparel sales.

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